Medical education is a keystone in creating a scientific foundation for the commercialization of life science products. When bringing a product to market it is critical to develop educational strategies and tactics to create understanding and desire with HCPs for scientific communications/exchange and future product launch. However, the best type of educational programming to accomplish scientific exchange objectives can vary based on a number of variables.
Certified education (CE) is well established as the only vehicle available to communicate the status of prelaunch products to targeted HCPs. CME/IME has demonstrated high credibility with clinicians in accessing research results in fair-balanced discussions.
At the other end of the educational spectrum is promotional education. These programs are designed to be product-specific (within labeling) and are frequently disseminated at annual congresses during product theater sessions or at dinner meeting events.
While they have existed for some time, company-led medical education (CLME) activities are currently gaining in popularity. These programs are developed and executed by biopharma organizations but follow certified guidelines. CLME events are normally developed for online channels and rely upon high recognition KOL faculties and extensive awareness campaigns to generate an audience.
The Omni-HC Team has extensive experience in the development and execution of each of these educational channels. You will find attached a chart that depicts the features and benefits of each type of activity and how we can aid you in your educational planning needs.
Certified education (CE) is well established as the only vehicle available to communicate the status of prelaunch products to targeted HCPs. CME/IME has demonstrated high credibility with clinicians in accessing research results in fair-balanced discussions.
At the other end of the educational spectrum is promotional education. These programs are designed to be product-specific (within labeling) and are frequently disseminated at annual congresses during product theater sessions or at dinner meeting events.
While they have existed for some time, company-led medical education (CLME) activities are currently gaining in popularity. These programs are developed and executed by biopharma organizations but follow certified guidelines. CLME events are normally developed for online channels and rely upon high recognition KOL faculties and extensive awareness campaigns to generate an audience.
The Omni-HC Team has extensive experience in the development and execution of each of these educational channels. You will find attached a chart that depicts the features and benefits of each type of activity and how we can aid you in your educational planning needs.
